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Get an overview of the key components of Salesforce Marketing Cloud, including its applications, tools, and capabilities. This module is perfect for those new to the platform who want a foundational understanding before diving deeper.
1.5 hours
Beginners
Consultants
Marketers
Developers
Admins
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Learn the essential data management skills needed to structure and organize customer data effectively within Marketing Cloud using Contact Builder. You’ll understand the importance of data models and how to create personalized customer interactions.
2.5 hours
Intermediate
Master the use of Email Studio to design, automate, and optimize email marketing campaigns. Learn how to personalize content, segment audiences, and leverage email analytics.
2 hours
No Prerequisite
Explore Content Builder, Salesforce’s tool for creating, managing, and sharing marketing content. Learn how to develop dynamic, personalized content to engage your audience effectively.
Beginner to Intermediate
Dive into Journey Builder and learn how to create automated, personalized customer journeys across multiple channels. This module covers trigger-based automations and how to map the customer lifecycle.
4 hours
Automate repetitive marketing tasks using Automation Studio. Understand how to configure automations, manage workflows, and ensure data consistency across campaigns.
Learn how to generate, interpret, and act on data-driven insights using Salesforce Marketing Cloud’s analytics tools. This module covers basic reporting functionalities and how to measure the effectiveness of campaigns.
1 hour
Beginner
Harness Salesforce Einstein’s AI to optimize marketing efforts. Learn to use AI for smarter segmentation, timing, content selection, and engagement insights to enhance personalization and campaign effectiveness.
Understand the integration possibilities within Marketing Cloud, including FTP, API, and MC Connect. Learn how to automate data imports, connect Marketing Cloud to Salesforce CRM, and use APIs for deeper customization.
Advanced
Web Studio is essential for managing digital assets within Salesforce Marketing Cloud. This module teaches how to create and optimize landing pages, microsites, and forms.
Leverage Advertising Studio to integrate and optimize paid media campaigns. Learn how to target audiences based on CRM data and create personalized ads for platforms like Facebook, Google, and LinkedIn.
Explore the administrative functions of Marketing Cloud, including setting up users, managing permissions, and monitoring account performance. Understand best practices for compliance and auditing within SFMC.
2 hour
Learn how to connect with customers through mobile messaging. This module covers SMS, push notifications, and in-app messaging, ensuring you can deliver mobile- first experiences.
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