The Marketing Cloud Personalization Specialist course provides a comprehensive understanding of how to leverage Marketing Cloud Personalization to deliver customized, real-time experiences. You’ll gain hands-on experience configuring and implementing key personalization features, such as identity resolution, segmentation, and Einstein Recipes, to deliver targeted and timely customer engagement.

With a blend of practical exercises and expert guidance, this course will teach you how to design scalable and maintainable personalization campaigns. You’ll explore data structures, create web templates, and integrate Marketing Cloud with your website using sitemapping and other web integration tools.